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Pantone Color of the Year 2023

Pantone Color of the Year 2023 - Alley & Rae Apparel


What is Viva Magenta?

Pantone’s Color of the Year, Viva Magenta 18-1750. This shade descends from the red family and symbolizes strength. This brave, fearless color is powerful and empowering. It definitely makes a bold statement if you ask us.

We're bringing a heathered version of this color to our collection. You can find our Free Spirit tee shirt in this new heather magenta color here. 

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