What is Viva Magenta?
Pantone’s Color of the Year, Viva Magenta 18-1750. This shade descends from the red family and symbolizes strength. This brave, fearless color is powerful and empowering. It definitely makes a bold statement if you ask us.
We're bringing a heathered version of this color to our collection. You can find our Free Spirit tee shirt in this new heather magenta color here.